Description
LG Nordic has turned to Twitter to raise awareness of its new refrigerator range. To get people talking about its "door-in-door" technology, it has set up a "tweeting" refrigerator that will send out a message, with an attached live-streamed video, every time its door is opened. The fridge's first destination is the TV-production company Baluba, run by Swedish comedian and media entrepreneur Peter Settman and his colleagues. Followers on Twitter will get an "inside" view into the daily production of the company's various shows and get a chance to see visiting celebrities.
Link to work: http://lg-insidestory.se/
This professional campaign titled 'The inside story' was published in Sweden in September, 2013. It was created for the brand: LG, by ad agency: M&C Saatchi. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Advertising Agency: M&C Saatchi, Stockholm, Sweden
Production company: It's Showtime
