iPhone Collector App
Description
Expanding the digital reach of LEGO Minifigures from online to mobile. Mobile virtual collection concept taps into the physical blind-purchase collection concept! iTunes link.
This professional campaign titled 'iPhone Collector App' was published in Denmark in February, 2011. It was created for the brand: Lego, . This Digital medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted about 13 years ago.
Credits
Advertising Agency: LEGO Digital Marketing, Denmark
Additional credits: QB9, Argentina
