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Cancer Tweets

Agency Network: 
Published/Aired: 
May 2013

Colombian League Against Cancer "Cancer Tweets"

Description: 

Digital advertisment created by Leo Burnett, Colombia for League against cancer, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Colombia
Global Chief Creative Officer: Mark Tutssel
Executive Creative Directors / Managing Directors: Fernando Hernández, Mauricio Sarmiento
Creative Directors: Carlos Oviedo, Alexis Ospina, Rafael Reina
Account Director: Natalia Valencia
Art Directors: Rafael Reina, Andres Lopez
Copywriters: Andrés Salamanca, Alexis Ospina

Comments (6)

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kleenex's picture
kleenex
Activity Score 49606

YES!!!

talkingisfree's picture
talkingisfree
Activity Score 2712

A bit invasive but very clever.

talkingisfree's picture
talkingisfree
Activity Score 2712

A bit invasive but very clever.

WWWorker's picture
WWWorker
Activity Score 121

The comparison is a bit forced. People didn't ignore a cancer, they ignored a spam. Not so clever, to me.

WWWorker's picture
WWWorker
Activity Score 121

The comparison is a bit forced. People didn't ignore a cancer, they ignored a spam. Not so clever, to me.

lucyset's picture
lucyset
Activity Score 230

Interesting and very provocative concept

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