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How we won the hearts of Israeli teenage girls

Agency Network: 
Published/Aired: 
January 2011

Kotex: How we won the hearts of Israeli teenage girls

Digital advertisment created by McCann, Israel for Kotex, within the category: Health.

Comments (6)

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Highest Rated

simon.gross's picture
simon.gross
Activity Score 541

Horrible case study video. Truly incredible campaign.

simon.gross's picture
simon.gross
Activity Score 541

Horrible case study video. Truly incredible campaign.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Agreed on both counts

After I heard her say "OMG !" i wanted to punch a baby seal.

simon.gross's picture
simon.gross
Activity Score 541

Ha.

morse's picture
morse
Activity Score 18026

Impressive results.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Glut's picture
Glut
Activity Score 3935

I´m sure it will be a huge business with excellent profits, but it´s horrible.
They are encouraging teens to spend they life inside the web.....GO OUT AND EXPLORE THE WORLD.
How could a fantasy character would be better than a real person....TALK TO OUR SON AND DAUGHTERS PARENTS.
Business speaking: 9 Real Life: Ask yourself.

sirvan's picture
sirvan
Activity Score 29860

Exactly how NOT to talk to consumers. Especially kids. OMGz!

+++

"I love some things, and don't love some other things."

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