Optical illuson

December 2008

Digital advertisment created by Leo Burnett, Puerto Rico for Koleston, within the category: Health.

Make the color last longer.

Advertising Agency: Leo Burnett, Puerto Rico
Creative Director: Víctor Cabezas
Art Director: Fabio Gil
Copywriter: Nánel Rodríguez

Comments (12)

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Highest Rated

AdvMan's picture
Activity Score 299

hahahaha. It's a joke

İyi Reklam, Kötü REklam

ORISHAS76's picture
Activity Score 344

Nada pasa con este anuncio. insignificante.

Guest's picture

Entra al link del sitio y verás como funciona.

eugenius's picture
Activity Score 396

bullshit... i cant see any...

Advertising Pawn's picture
Advertising Pawn
Activity Score 419

Meh. Just a pretty famous optical illusion:

If anything, it's pretty moronic since the point they make is that the color lasts for 3 seconds...

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Nanel's picture
Activity Score 283

Isn't that advertising? Taking advantage of things that are just out there? Yes it is a famous optical illusion but it worked great for the brand benefit

iT-iS-i's picture
Activity Score 1721

If BS came in varied sizes, this would be astronomical.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

What do color blind persons do? Christopher Nolan can't see red or green.

AdvMan's picture
Activity Score 299

hahahaha. It's a joke

İyi Reklam, Kötü REklam

elmatacho's picture
Activity Score 251

why dos it end in b/w?

Zeus's picture
Activity Score 906

it really work....!!!!

mark3r's picture
Activity Score 1949

These type of illusions don't work anymore. People need more of an impact than cheap optical tricks. Internet is full with these type of graphics and it's already too common. Would've worked in the 90's (maybe).

Guest's picture

Si ven el link, funciona pero creo que es muy poco tiempo lo que dura el efecto. Fue un buen intento pero no pasa de ser un intento aparte veo que hay dos piezas concentradas en el efecto que tiene el agua en la ejecución y esta es como un poco mas lejana, sólo que en la hay un ambiente de agua pero no veo que tome tanta prominenci(El agua) como en las otras ejecuciones.