Advertisement

Little money big fun

Agency: 
Published/Aired: 
February 2015
5177
Description: 

In a digital UGC campaign, romanian teens show #richkidsofinstagram you can have fun no matter rich or poor, by reposes their photos and post it under #littlemoneybigfun hashtag (in romanian). See the work at http://littlemoneybigfun.tumblr.com

Digital advertisment created by McCann, Romania for KFC, within the category: Food.

Advertising Agency: MRM//McCann, Romania
Chief Creative Officer: Nir Refuah
Copywriter: Sandra Bold
Art Director: Nadejda Ghilca
CS Team: Ionela Buta, Gina Zgubea, Tina Cretu

Comments (4)

Log in or register to post comments

Highest Rated

blisteringbarnacles's picture
blisteringbarnacles
Activity Score 289

Nice!

damnson's picture
damnson
Activity Score 11517

It's okay, but what's the connection to the brand?

An axe murderer of ads.

refuah's picture
refuah
Activity Score 6

The campaign promotes the "smart menu" - A full KFC meal for 3$. Therefore the campaign shows how you can have fun with almost no money.

kleenex's picture
kleenex
Activity Score 48087

yep...

blisteringbarnacles's picture
blisteringbarnacles
Activity Score 289

Nice!

Advertisement