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The Trojan Font

Agency Network: 
Published/Aired: 
January 2014

The Trojan Font

Description: 

To reach Designers with passion for typography, we created a font of our own and simply changed around the letters. So upon installation it now shows our recruitment ad instead of the usual font preview.

Digital advertisment created by Jung von Matt, Germany for Jung von Matt, within the category: Agency Self-Promo.

Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Executive Creative Director: Goetz Ulmer
Creative Directors: Andres Blumenthal, Simon Hiebl
Art Director: Pavel Bondarenko
Copywriter: Heiner Twenhaefel
Designers: Paul Hoerner, Carina Flock
Post Production: Maedchenfilm

Comments (4)

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Highest Rated

kleenex's picture
kleenex
Activity Score 49606

yep.

morse's picture
morse
Activity Score 18026

Great idea, but it's more of an ad for the agency, not really an efficient way to find a typographer.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 49606

yep.

GrumpyArtDirector's picture
GrumpyArtDirector
Activity Score 858

Very clever, but one thing that confuses me is... why is the font so incredibly ugly? I mean, if what they want is to find designers with an eye for type, anyone who downloads that hideous thing should be immediately disqualified...

caveman's picture
caveman
Activity Score 145

I expected a lot more when reading the title.

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