To help users leave vehicle maintenance worries behind, JWT Atlanta created the Jiffy Lube Anxiety Crusher. A rip-roaring monster truck game of epic proportions. Utilizing Bing's image search API, the game lets Facebook users search and destroy anxieties by crushing them in a Jiffy Lube branded monster truck arena. In addition to the first-of-its-kind Bing integration feature, users also get to annihilate anxieties in a, multi-level crash and bash fest, complete with pyrotechnic explosions, buzz saws, laser beams, missiles, and monstrous finishing moves.
Digital advertisment created by JWT, United States for Jiffy Lube, within the category: Professional Services.
Chief Creative Officer: Perry Fair
Group Creative Director: Tim Wettstein
Sr. Copywriter: Jeremy Jones
Sr. Art Director: Dustin Tamilio
Producer: Khia Banks
Director Of Integrated Production: Peter Blitzer
Digital Production Company: Lollipop, Toronto
Game Developer: Jason Oda Advergaming / Design
Launch Date: July 2012
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios X The Clio Awards: Dream WorkplaceRead More
The New Republic: Why The Creative Community Should Keep Its Eyes On ChinaRead More
Before “Marcel,” There Was Pangaea: Inside JWT’s Two-Year Head Start On Publicis GroupeRead More