Advertisement

Jeep-in Game

Agency Network: 
Published/Aired: 
September 2011

Jeep-in Game

Description: 

Digital advertisment created by Leo Burnett, Poland for Jeep, within the category: Automotive.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Directors: Paweł Heinze, Krzysztof Iwiński
Copywriter: Kamil Kowalczyk
Art Director: Robert Chudzik
Interactive Designer: Paweł Żołyński
Programmer: Rafał Kostecki
Flash Developer: Paweł Kuliński, Andrzej Styś
Project Manager: Marcin Kryński
Account Executive: Tomek Orłowski

Comments (4)

Log in or register to post comments

Highest Rated

haynes's picture
haynes
Activity Score 8

This is an interesting ad campaign! When I think of Jeep, outdoors and great adventure come to mind. It was indeed showcased here. Launching this mobile location based game fitted the brand's perspective. And what's greater is that you can win a Jeep Grand Cherokee! :)

kleenex's picture
kleenex
Activity Score 49010

great game idea.

shortleif's picture
shortleif
Activity Score 201

Nicely done. But all I see is a less action and more nature filled version of Mini Getaway. But that's not a bad thing :)

Temple's picture
Temple
Activity Score 11337

Interesting, although I have some strong doubts about the Jeep and young generations strategy, wondering how many Polish youths could spend € 60.000 on a Grand Cherokee.

haynes's picture
haynes
Activity Score 8

This is an interesting ad campaign! When I think of Jeep, outdoors and great adventure come to mind. It was indeed showcased here. Launching this mobile location based game fitted the brand's perspective. And what's greater is that you can win a Jeep Grand Cherokee! :)

Advertisement