Description
An online tool at Finnish news website, Ilta-Sanomat, visualizes the news so you can see how much play various stories are getting across the social media spectrum.Each article's social media share — the total reads, recommendations, tweets and comments — is calculated and visualized as a circle. Circles are grouped and colored by their category, forming a realtime graphic that feeds off readers' interactions with the news. Data is saved every hour, so readers can follow how the news grows and changes throughout the day.
Here is a video of the site in action: http://vimeo.com/19475134
This professional campaign titled 'News visualization' was published in Finland in February, 2011. It was created for the brand: Ilta-Sanomat, by ad agency: Hasan&Partners. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 13 years ago.
Credits
Advertising Agency: Hasan & Partners, Finland
Creative Director: Anssi Jarvinen
Creatives: Mikael Nemeschansky, Lasse Paasto
Producer: Liisa Frick
Web Design / Production: B-Reel