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Retail therapy

Agency Network: 
Published/Aired: 
December 2016

IKEA RETAIL THERAPY

Description: 

We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real. So whether it’s a snoring husband, a never ending gaming son or any other relationship problem you have, IKEA can come to the rescue. Or at least put a smile on your face, while you keep googling for an answer. The project launched in Sweden a couple of weeks ago, and got a lot of positive media attention from all major news media in Sweden.

Digital advertisment created by Åkestam Holst, Sweden for IKEA, within the category: Retail Services.

Comments (2)

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Highest Rated

halaby87's picture
halaby87
Activity Score 9944

so simple and cool

kleenex's picture
kleenex
Activity Score 49042

haha... Did this increase sales by a ton though??

halaby87's picture
halaby87
Activity Score 9944

so simple and cool

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