Musical Shelves

January 2010

When clicking the banner the user has to select an mp3 on his own computer to be played through the banner.

Digital advertisment created by Ogilvy, United Arab Emirates for IKEA, within the category: House, Garden.

Advertising Agency: Memac Ogilvy&Mather, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Preethi Mariappan
Senior Art Director: Satyen Adhikari
Senior Interactive Designer: Chaitanya Kolwankar
Senior Flash Developer: Sarabjeet Singh
Copywriter: Amina AbdelHalim

Comments (29)

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ivan's picture

It's a sequel to the most popular Resize a Room banner:

kurtberengeiger's picture
Activity Score 7318

Nice. Very nice.

Guest's picture


Guest's picture

how do you play your fav music?... do you have to choose from your own list? can someone pls explain the connection?you buy this to store your music? if yes, quite lame

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Hm.. though I really like the invention, I am having doubts to what it should tell me. If I select my digital music, doesn;t that mean that I already found a place to store my music: on my harddisk?

I could be wrong, but imho this seems like a great idea, used for the wrong product.

Paloma's picture
Activity Score 531

You're right Jonh, but who really loves music doesn't listen to music only with his laptop
I have a lot of CDs at home

Guest's picture

yeah.. but doesnt this just reinforce (by playing music on my comp) that i dont need cds at home?
seems to work directly against the product.

Guest's picture

isnt it ironic that you have to pick a digital mp3 in an ad for a CD shelve?!

mujerendiagonal's picture
Activity Score 84


Waheed's picture
Activity Score 47

oooooooh.... very goooooooooooooood

Guest's picture

it doesn't say anything to me

Guest's picture

Good technology, wrong product.

Guest's picture

Maybe the copy should read: "Choose your track from your future furniture." someting like that.

Guest's picture

Come on people it's like listening to an 80 year old person, it is no big secret or a modern thing that anyone who buys a CD uploads it to his laptop instead of carrying it everywhere. Obviously this ad is directed to people who still like to buy CD's, that's a good market they are trying to recapture here. Great idea, for a selected market only, but that's what makes it so great.

Guest's picture

is it supposed to be great?

ichan's picture
Activity Score 80

ohoooo!!!! very good idea.

Hiperion's picture
Activity Score 3138

I do not understand what is the reason this banner like so much.
I find it boring and dull.

Robwanali's picture
Activity Score 132

I like the cleverness of the innovation. The real relevance is a lil dodgey though. A brilliant idea probably misplaced.

love what you do and do what you love

Guest's picture

This is terrible and terribly boring. What's wrong with you people?

Guest's picture

awesome interactive bosss thodu fatang

Guest's picture

hatts offf

Guest's picture

bravo, very good and fresh idea (dunno if it was used before)
i mean : this the simple way to make fun with young people to go to ikea :)

Guest's picture

Come on! Ikea's Resize a Room banner was a great piece of creative. What is so great about this ad? It's a cheap gimmick that adds nothing. As if a static empty bookcase is enough to get a user to interact in the first place.

TigerEtiquette's picture
Activity Score 12

The resize the room banner was amazing- this is lackluster at best. Why would I play my music through a banner ad- that's why I have Itunes. A true example of trying too hard. Ikea is normally very savvy with their ads and this just seems like a very rushed idea.

monero1981's picture
Activity Score 14


Guest's picture

This is pretty dumb. If I wanted to hear a song while I was browsing the Internet I would play it from iTunes. I have no interest in searching through my harddrive to locate an MP3, then waiting as it uploads, then listening to it through a banner ad. What's the point of that? Make me work, distract me, for the "novelty" of hearing a song that's already on my computer?

Guest's picture

Agreed. I don't get why people think this is such a great idea.

Guest's picture

hmmmm ok..... creative i dont believe

Temple's picture
Activity Score 11337


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