Description
URL: http://www.ikea.com/fi/fi/campaigns/films/documentary.html
Problem: The IKEA concept had become blurred, which was surprising. After all it’s this simple: “you do your part, we do our part, together we save money”.
Solution: We gave video cameras to four real families to record their IKEA experience. With their cameras rolling, they all furnished a room from planning and shopping, to building and house warming. The tapes were edited into mini documentaries that served as inspiration on the IKEA website and on a web-tv channel.
This professional campaign titled 'Documentaries' was published in United Kingdom in February, 2011. It was created for the brand: IKEA, by ad agency: 358. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 13 years ago.
Credits
Advertising Agency: 358 Helsinki, Finland
Creative Directors: Verneri Leimu, Antero Jokinen
Producer: Anders Meinander
Directors: Ikea customers
Designer: Teemu Tuominen
Strategist: Peter Barmer
