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The way to school

Agency: 
Published/Aired: 
March 2017
Description: 

We were asked to create a unique content to bring awarness about a school during the enrolment period. The environment offered to students is quite unique as the Valais is a region surrounded by the Alps moutains. To attract young people that are fond of outdoor activities, we had the idea to show an original way to go to school. In a few days, the video hit more than 750000 (original video + repost by MinuteBuzz) views with zero media investment, which is quite something for a 8 millions inhabitants country!

Advertising Agency: franz & rené, Bern, Switzerland
Creative Director: Yoann Cosson
Art Director: Marco De Albuquerque
Copywriter: Yoann Cosson
Director: Jules Guarneri
Skier: Laurent de Martin

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 45846

Loved the effort.

toomuchflystyles's picture
toomuchflystyles
Activity Score 154

I'll bet enrollment is at a record high this year. Nice film

kleenex's picture
kleenex
Activity Score 45846

Loved the effort.

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