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UEFA Champions League Trophy Tour 2012

Agency: 
Published/Aired: 
March 2012
10099
Description: 

To celebrate the launch of Heineken's first ever global UEFA Champions League Trophy Tour, we set up a stunt to show the world what happens when football fans get closer to the Trophy than they'd ever imagined. On match day fans checked into what they thought was their hotel room, but was actually a room full of hidden cameras... and an unexpected guest.

Digital advertisment created by TBWA, Netherlands for Heineken, within the category: Alcoholic Drinks.

Advertising Agency: United State of Fans\TBWA, Amsterdam, Netherlands
Creative Director: Kari Shaw
Creatives: Hubert Visser, Armand du Bois
Accounts: Guido Klomp, Aniek Ajanaku-Holland
Strategy: Antonie van Schendel
Producer: Melissa Lee
Production: Monodot / Verheyden
PR: Pitch London

Comments (5)

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Highest Rated

Temple's picture
Temple
Activity Score 11337

Excellent.

kleenex's picture
kleenex
Activity Score 48157

got to have a beer with the ad.

I want to keep the trophy for myself though.

mertos's picture
mertos
Activity Score 904

beer

darrenabriel's picture
darrenabriel
Activity Score 54

nice! great vibes ;) any football fan can relate too. really cool to lift a champions league cup!

mr.x's picture
mr.x
Activity Score 998

Love it!

Temple's picture
Temple
Activity Score 11337

Excellent.

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