Speed lessons by Novac Djokovic The slice

Agency Network: 
March 2009

In April sports equipment manufacturer HEAD releases it's most powerful tennis racquet ever: the "Speed". An online campaign has been launched prior to the racquet's release in order to generate awareness amongst tennis players: On HEAD's new tennis star, Novac Djokovic, currently ranked 3rd in the world, educates the viewer about the effects of the Speed racquet in animated short films, the so-called "Speed Lessons".

Daniel Eberle)

Digital advertisment created by Aimaq Rapp Stolle, Germany for Head, within the category: Recreation, Leisure.

Comments (3)

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Guest's picture

And that is exactly why I never buy anything from Head. But at the same time... I feel sorry for the brand. I think even rivals feel embarrassingly uncomfortable watching this. (Harsh, I know, I'm hungover...)

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

Djokovic is 4th and the bloke who actually is 3rd is using Head, too.

capywriter's picture
Activity Score 5509

superb voice over