Havaianas created a special collection of flip-flops hand made by artisans from a little town in the northeast of Brazil. These flip-flops are stitched, one by one, with Swarovski crystal and delicate pendants. The collection’s microsite tells the story of Havaianas Special Collection showing how such a democratic product can be also so unique and stylish. On the animation we can see each model being made in a special, dreamlike way. You can stop the video to see more product details anytime.
Digital advertisment created by BBDO, Brazil for Havaianas, within the category: Fashion.
In a small town in the northeast of Brazil,
artisans decorate Havaianas flip-flops,
with Swarovski crystals,pendants
and other delicate accessories.
The hand-made production is so meticulous that
on some days, only four pairs are produced.
And that’s what makes these flip-flops so special.
“Say Less, Do More”: Words of Inspiration From the 2017 Clio Sports AwardsRead More
Inside the Agency
How DDB’s Ari Weiss And Keith Reinhard Are Embracing Ad Legend Bill Bernbach’s “Rebel Spirit”Read More
Ward+Robes Designer Gowns Offer Individuality for Hospitalized TeensRead More
Empathy, Observation, Openness: IDEO’s Roshi Givechi on the Narrative of Product DesignRead More