The Rare Character Test

December 2013


Grolsch has a rare character amongst lagers. So, armed with a digital experience combining video, sms, and a surprise phone call, we sought out rare character in its drinkers, rewarding the rarest with free beer.

Digital advertisment created by Beattie McGuinness Bungay, United Kingdom for Grolsch, within the category: Alcoholic Drinks.

Advertising Agency: Beattie McGuinness Bungay, UK
Creative Director: Pat Burns
Art Director: Olly Wood
Copywriter: Martin Headon
Creative Technologist: Peter Browse
Agency Producers: Melanie Lowings, Kira Lispcombe
Interactive Digital Designers: Caleb Al-Jorani, Jeremy Willmott
Account Manager: Jean-Luc Bragard
Production Company: Stink Digital
Director: Rohan Blair-Mangat

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