Global Mood Clocks

January 2011


Grey Canada, a WPP-owned advertising agency headquartered in New York, has

Grey Canada’s Executive Creative Director Carl Jones describes the Global Mood Clocks app as inspired by the classic office decoration of a “wall of clocks” that displays local time for multiple global cities. Grey Canada has updated that concept for the virtual office with a unique clock interface that displays real-time visualization of data trends on Flickr, Twitter and Google. Global Mood Clocks has now been

Global Mood Clocks works by pulling geo-tagged data for a diverse selection of major cities around the world, including Los Angeles, New York and Toronto, as well as Moscow, Rio de Janeiro and Shanghai. The clocks, in addition to telling time, reflect the “mood” of a city by showing the dominant colour from the latest geo-tagged photo uploads to Flickr, as well as the top Google search and Twitter trending word, all in real time.

The app is intended as much for design and entertainment as function, says Jones. “Global Mood Clocks has a simple, modern design, and looks sharp at the office as a desktop background. It gives people a quick, fun way to discover what’s happening around the world, from entertainment, to politics, to sports. We’re very interested to see what trends will be captured by the app in 2011.”

Global Mood Clocks is an achievement for Grey’s digital team, who worked to integrate data feeds from the search and social media sources, and also to create an unobtrusive desktop user experience. Toby Pilling, Grey Toronto’s Director of Development, comments, “We built the app in Flex, an Adobe open source framework that allowed us to bring Global Mood Clocks to multiple platforms, including Flash and mobile. Thanks to Adobe AIR runtime, it was easily deployed to Mac and PC desktops, where it runs passively as an ambient user experience.”

Digital advertisment created by Grey, Canada for Grey, within the category: Agency Self-Promo.

Advertising Agency: Grey, Canada
Digital Creative Director: Carl Jones
Copywriter: Amy Jacobs
Digital Art Director: Todd Lawson
Flash programmer: Christopher Lewis
Programmer: Toby pilling

Comments (4)

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Highest Rated

Glut's picture
Activity Score 3935

It´s look like a good tool and croosing overs but the concept "explore the world" is way too big for this.
Perhaps with other purposes....

Corbeen's picture
Activity Score 1093

Impresive... maybe the name mood is not proper and not sure about the design.. But it is quite interesting concept.

timop's picture
Activity Score 26

time for Grey to extend the buzz and engage consumers in conversations everywhere, in group and 1:1 chats.
this looks like a job for Social Messaging(TM).
who are they going to call?

CuriousPencil's picture
Activity Score 4225

Hopefully someone someday will turn this into a useful tool rather than the masturbagency aid it plainly is. "Mood" equates to the colour of Joe Random's latest kitten pic? Please.

It could be an interesting starting block for a geopolitical reference tool, if someone can link in the world's 'conflict levels' or however it's described, and maybe even include those countries underrepresented on the Internet. As it stands all this does is aggregate distractions and front-end it with a colourful uberdistraction camouflaged as a clock.

But props for the back-end techs who did what they were asked.

Glut's picture
Activity Score 3935

It´s look like a good tool and croosing overs but the concept "explore the world" is way too big for this.
Perhaps with other purposes....

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