Creatives always have the same problem: is an idea really good, or should it land in the trash can? Stop relying on your gut feeling, speak your idea into the Pocket CD, and get an instant idea evaluation. You record your idea into your iPhone and then hold the phone over your head. After a few seconds of "processing" you either get a bright lit light bulb (a good idea) or an unlit lightbulb (a bad idea). More of a fun app then a serious one.
Digital advertisment created by Leo Burnett, Switzerland for Goldbach Media, within the category: Professional Services.
Advertising Agency: http://sflb.ch">Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Executive Creative Director: Martin Spillmann
Creative Directors: Dan Strasser, Patrick Suter
Art Director: Oli Kreienbuehl
Copywriter: Reto Vogler
Photographer: Oliver Nanzig
Accounts: Rebecca Krausse, Nora Urscheler
Programming: Goldbach Mobile
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