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Mobile Checkin

Agency: 
Published/Aired: 
December 2010
9314

Gol Airlines - Mobile Check in

Description: 

earlier check-in via iPhone or cellphone.

cellphone number on the banner. Then you received a call and a voice gave
you the flight instructions. To control Gol's airplane, you use the numbers
on your cellphone that worked as a remote control. You could fly over the
company destinations making maneuvers like dives and loops while you checked
tickets special rates.

Results: The ad remained on air for 5 days and had an average of 2500 calls per day.

Digital advertisment created by BBDO, Brazil for Gol Airlines, within the category: Transport.

Comments (11)

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Highest Rated

Glut's picture
Glut
Activity Score 3935

pure interaction. Sure during public transportation will get it high point.

morse's picture
morse
Activity Score 17830

Very nice idea, I would try this.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

lalmadv's picture
lalmadv
Activity Score 78

Me too.

Glut's picture
Glut
Activity Score 3935

pure interaction. Sure during public transportation will get it high point.

antoniobac's picture
antoniobac
Activity Score 192

seems like lots of fun and it gets you to explore the webpage and the destinations. pretty cool and complete piece to me.

luispiter's picture
luispiter
Activity Score 2756

good concept... and the idea

Vingy's picture
Vingy
Activity Score 474

This looks great, a nice and very clever way to get the people to visit the web page

jackblack's picture
jackblack
Activity Score 2355

Nice one.

Nude Copy's picture
Nude Copy
Activity Score 1054

i am ok if it worked

Siminovitz's picture
Siminovitz
Activity Score 19

It makes no sense !? Why should you use your mobilephone instead of the keyboard controls ? For smartphone users this would suck donkey-ass and I can't ever see the reason for integreting mobilephones into this concept

sirvan's picture
sirvan
Activity Score 29860

It's to communicate the fact that you can book flights, check in, and check on arrival status on your mobile. Good connection, actually.

+++

"I love some things, and don't love some other things."

Siminovitz's picture
Siminovitz
Activity Score 19

Well, makes up for the reason I'll give you that, but using it would still be a pain in the ass

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