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Game

Agency Network: 
Published/Aired: 
August 2016
Description: 

Gatorade is unveiling an 8-bit video game to commemorate Serena Williams’ career as she is on the brink of potentially making history at this year’s US Open.
http://www.gatorade.com/serenamatchpoint/

Digital advertisment created by TBWA, United States for Gatorade, within the categories: Non-Alcoholic Drinks, Sports.

Advertising Agency: TBWA\Chiat\Day, Los Angeles, USA
Chief Creative Officer: Brent Anderson
Executive Creative Director: Renato Fernandez
Copywriter: Parker Adame
Art Director: Matt Paterno
Chief Production Officer: Tanya LeSieur
Director of Production: Brian O'Rourke
Director of Digital Production: Nathan Pitzel
Executive Integrated Producer: Kat Urban
Managing Director: Jerico Dig Cabaysa
Executive Project Manager: Alice Pavlisko
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planning Director: Abigail Weintraub
Planner: Matt Bataclan
Director of Business Affairs: Linda Daubson
Senior Business Affairs Manager: Laura Drabkin
Associate Business Affairs Manager: Mirielle Smith
Production Company: Ludomade

Comments (5)

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Highest Rated

AVJ's picture
AVJ
Activity Score 42

If Serena was the Hero of the campaign, they would have shown her face, instead of her back! Just saying!

Reality Check's picture
Reality Check
Activity Score 2539

Scores points for engagement.

AVJ's picture
AVJ
Activity Score 42

If Serena was the Hero of the campaign, they would have shown her face, instead of her back! Just saying!

shrub's picture
shrub
Activity Score 128

for me it's nice this angle

halaby87's picture
halaby87
Activity Score 10048

ok

jsantanaxp's picture
jsantanaxp
Activity Score 401

Oh Atari, good times!

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