Advertisement

Family - Part 2

Agency Network: 
Published/Aired: 
February 2016
Description: 

Ford wants to challenge the glamorous images that car commercials typically paint of the happy family on the road to new adventures. Instead the film focuses on everyday life, where extra energy can be in short supply in a family where the familiar life is disrupting. With Denmark currently experiencing a higher amount of people getting divorced than in the last 10 years Ford Denmark addresses a range of difficult emotions that many Danish families can recognize. Despite the new family pattern, there is hope at the end of the tunnel.


Digital advertisment created by Very, Denmark for Ford, within the category: Automotive.

Advertising Agency: Very, Denmark
Director: Daniel Kragh-Jacobsen

Comments (2)

Log in or register to post comments

Highest Rated

j_j's picture
j_j
Activity Score 411

I'd call it emotionally engaging.

halaby87's picture
halaby87
Activity Score 9944

why depressive

j_j's picture
j_j
Activity Score 411

I'd call it emotionally engaging.

Advertisement