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Published/Aired: 
November 2016

Smiling Onion

Description: 

We transformed a common object that everyone has in their kitchen (an onion) into an icon that was able to engage people and spread the brands mission without communication budget. An awareness campaign that started like a social challenge and became a new driver for donations.

Digital advertisment created by KleinRusso, Italy for Fondazione Operation Smile Italia Onlus, within the category: Public Interest, NGO.

Advertising Agency: KleinRusso, Roma, Italy
Chief Creative Officer: Fabrizio Russo
Creative Director: Antonio Fatini
Art Director: Simone Macciocchi Salerni
Copywriter: Eleonora Sofi
Chief Innovation Officer: Sandro Volpe
Project Manager: Elettra Filardo

Comments (1)

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Highest Rated

kleenex's picture
kleenex
Activity Score 47559

increased impressions is one thing, but how much increased donations??

kleenex's picture
kleenex
Activity Score 47559

increased impressions is one thing, but how much increased donations??

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