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Re-Log In Change

Published/Aired: 
April 2017

Re-Log In Change by Facebook

Description: 

The outcome of the 2016 US Presidential Elections raised many questions about the American voting system and habits. An astonishing fact that came to light was the sad truth of 1 in 4 voters being unregistered, purely due to the lack of effort to sign up. We simplified the registration process by rerouting it through Facebook sign in, and using Touch ID on our smartphones to bring biometric procedure to wherever you are. Touch ID is a technology introduced to make personal verification more authentic, so applying it to bring about future change is an inevitable move forward.

Digital advertisment created by Miami Ad School, Germany for Facebook, within the category: Electronics, Technology.

Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Shao Tsai
Copywriter: Deep Chhabria

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