Retargeting street vendors

Agency Network: 
May 2013

Dutch Customs Retargeting


Dutch Customs wanted to inform travelers that it's illegal to bring back fake designer bags and small knifes from holiday destinations around the world. We created retargeting banners in which street vendors try to sell you these products and placed them on travel websites. Thanks to the retargeting technique, the street vendors followed you around, popped up when least expected and they got more desperate each time. And after their little sales pitch, we delivered our message; this is not OK.

Digital advertisment created by JWT, Netherlands for Dutch Customs, within the category: Professional Services.

Advertising Agency: JWT, Amsterdam, the Netherlands
Creative Director: Bas Korsten
Art Directors: Jeena van der Heul, Fethi Uluak
Copywriter: Ben Goedegebuur
Director: Florian Vermeulen / Artcore
Producer: Chantal Gulpers

Comments (3)

Log in or register to post comments
alex razzaghi's picture
alex razzaghi
Activity Score 243

Fun :)

venom_elite's picture
Activity Score 772

Nice idea in theory but who the hell is gonna activate the audio on what is visually the same banner 3 freaking times!?

kleenex's picture
Activity Score 49606

I liked it, but did it accomplish anything???