Dutch Customs wanted to inform travelers that it's illegal to bring back fake designer bags and small knifes from holiday destinations around the world. We created retargeting banners in which street vendors try to sell you these products and placed them on travel websites. Thanks to the retargeting technique, the street vendors followed you around, popped up when least expected and they got more desperate each time. And after their little sales pitch, we delivered our message; this is not OK.
Digital advertisment created by JWT, Netherlands for Dutch Customs, within the category: Professional Services.
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