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Personality Test

Agency Network: 
Published/Aired: 
December 2012
Description: 

The truth about film is that everyone sees it differently. Inspired by this insight, we created The DIFF Film Personality Test. A series of credible Inkblots designed to build interest for the festival by giving people an idea of what films they may be interested in. By teaming up with acclaimed Clinical Psychologist Dr. Raymond Hamden (who conducted in-depth studies over a two-month period) we gathered film-related psychometric results.

We created a range of interactive versions of the Film Personality Test, tailor made for each medium. After taking the tests, people were directed to a list of movie trailers, based on their interpretations, which were available to watch at this year’s festival.

Digital advertisment created by Leo Burnett, United Arab Emirates for Dubai International Film Festival, within the category: Recreation, Leisure.

Advertising Agency: Leo Burnett, Dubai, United Arab Emirates
Creative Directors: Peter Bidenko, Nabil Rashid
Art Director / Illustrator: Rafael Augusto
Copywriter: Sunny Deo
Additional credits: Lara El Barkouki, Nadia Bedaywi, Dr. Raymond Hamden

Comments (4)

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morse's picture
morse
Activity Score 18006

Cool campaign!

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ankitadv's picture
ankitadv
Activity Score 818

good

kleenex's picture
kleenex
Activity Score 49058

The Youtube test was solid.

psykart's picture
psykart
Activity Score 999
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