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Followers

Agency: 
Published/Aired: 
May 2012
5802

Dove Followers

Description: 

This video launched the Dove Self Esteem Fund "Women Who Should be Famous" program in the US and Canada.

Digital advertisment created by Ogilvy, Canada for Dove, within the category: Health.

Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian MacKellar
Group Creative Director / Art Director: Todd Cornelius
Group Creative Director / Copywriter: Jamie Marcovitch
Agency Producer: Meghan Cheesbrough
Animation House: Tennant McKay
Animation Director: Hilton Tennant

Comments (5)

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kleenex's picture
kleenex
Activity Score 48522

nice...

miko1aj's picture
miko1aj
Activity Score 3086

i like this strategy. It's always good when commercial is something more than selling me product. So rare nowadays.

VampAd's picture
VampAd
Activity Score 1151

I think DOVE has some great strategists.

nimshady's picture
nimshady
Activity Score 57

Nice.

lucyset's picture
lucyset
Activity Score 230

Brilliant as usual from Dove

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