Interactive Music Video Catalogue

March 2010

Blurring the line between music promo and online style catalogue, the latest offering from Stink Digital takes Diesel’s Be Stupid manifesto to the web with an interactive fashion-forward look at the label’s new Spring/Summer collection. Commissioned by Anomaly London and hosted at, the film doubles as the debut video for breaking musical talent Josep Xorto, featuring the singer’s forthcoming track A Hundred Lovers.

Digital advertisment created by Anomaly, United Kingdom for Diesel, within the category: Fashion.

Advertising Agency: Anomaly, London, UK
Executive Creative Director: Mat Jerrett
Creative Director: Anomaly
Producer: Anomaly
Production Company: Stink Digital
Director: Arno Salters
Executive Producer: Mark Pytlik
Film Producer: Hera King
DoP: Will Bex
Art Director: James Hatt
Editor: Paul Hardcastle @ Trim
Production Manager: Jane Shackleton
Production Assistant: Simon Sanderson, Jess Fletcher
Post Production: Envy, London
Interactive Producers: Adam McNichol, Emma Rhys, Linda Essen-Moller
Lead Developer: Ian McGregor
Key Developers: Ozay Olkan, Zenon Olenski
Design: Tom Jennings
Music: Josep - A Hundred Lovers

Comments (8)

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adamr's picture
Activity Score 98

i woudl expected more from diesel

adamr's picture
Activity Score 98

i would expected more from diesel

pez's picture
Activity Score 1804

i think it's ok... like the art direction and clothes... maybe it could be funnier, but is not bad...

Adaddicted's picture
Activity Score 3435



sirvan's picture
Activity Score 29860

I don't think it's trying to be funny. It's just hipster dancing. Which isn't really dancing. Hmmm. I don't really know what to make of this. I want to like it, but it's pretty boring, actually.


"I love some things, and don't love some other things."

xcreativity's picture
Activity Score 2374

it's ok.. not amazing

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Quinner's picture
Activity Score 48

spellbinding. It really carried me away. Nice one.

Paul Hardcastle's picture
Paul Hardcastle
Activity Score 26


Just wanted to say .... this was designed as a piece to work foremost as an online catalogue ... when you watch on the diesel site u can put your mouse cursor over any item of clothing and purchase it. Alternately over any of the dancers who were a mix bag of all sorts where you receive a link to myspace/facebook/blog pages.

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