Description
On New Year’s Eve, millions of people across the continent celebrated the arrival of 2014 with dinners, parties and of course fireworks. In this “Screen Age”, a staggering estimated 1.1 billion photos and videos were shared on social media platforms in the last 24 hours. In the past people used to share texts on special occasions, now they send each other Vines, Instagrams and short videos. To strengthen the Life Is For Sharing positioning, Deutsche Telekom launched the next chapter with a 90’’ film taken from crowd-sourced videos uploaded on Vine & Instagram. Little film snippets show how people across Europe welcomed 2014, and were edited through the night. The result is a feel-good 90 second film sourced from a variety of hashtags, which included #share2014. The soundtrack “Million Dollar Bills” comes courtesy of worldwide music sensation Lorde.
This professional campaign titled 'Share 2014' was published in Germany in January, 2014. It was created for the brand: Deutsche Telekom, by ad agency: DDB. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Advertising Agency: Saatchi & Saatchi, Germany / DDB Tribal, Germany
European Creative Director: Jason Romeyko
Creative Directors: Veit Moeller, Nils Haseborg
Art Director: Andrew Morgan
Copywriter: Alice Bottaro
International Account Director: Nina Stegmann
Account Manager: Sian Ballett
Chief Creative Officer: Eric Schoeffler
Business Leader: Clare Shaw
Junior Art Director: Jacopo Biorco
Business Leader: Daniela Hofmann
Project Manager: Annika Glander
TV Producer: Alexia Stingl
Planning Director: Paulo Carvajal
Planning Director: Gordon Euchler
Director: Kelvin Hutchins / MPH
Producer: Rupert Bryant / MPH
Producer: Louisa Edwards / MPH
Producer: James Niklasson / Prodigious
Group Account Director: Amy Still
Account Director: Sheelin Conlon
