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Let's talk about your search algorithm, Shutterstock

Agency: 
Published/Aired: 
May 2017
Description: 

Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos.

The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally.

Digital advertisment created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.

Advertising Agency: We Agency, Brazil
Chief Creative Officer / Creative Director: Guy Costa
Creative Directors: Ricardo Sarno, Ana Castelo Branco, Luis Constantino
Art Directors: Douglas Reis, Cristiano Rodrigues
Copywriters: Vitor Medrado, Murilo Israel
Producer: Juliana Emeric
Editors: Ebson Clarindo, Amanda Campos

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