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A One-Time Sale

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Published/Aired: 
December 2012
7552

Delta Lingerie - The First Facebook Poke Campaign

Description: 

Our brief was to promote “a one-time sales proposition on lingerie”; what we did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta’s Lingerie. To gain authenticity, the video clip was filmed by the model’s agent and was shot 100% on Facebook Poke, then sent to the model’s Facebook fans through the app. The Call-To-Action at the end of the video reads “A One-Time Sale! Delta.” And directs users to Delta’s website, where they can claim their discount on the specific garment the model was wearing. Technically we had a hard time dealing with this campaign, for once, you can’t save any of the videos and you can only do a one shot clip. We also had a hard time with the fact that you can only send a Poke to up to 40 people at once, which means for every 40 people we had to shoot a new version. (This happens because the app deletes all data from both iPhone’s the second the video was sent).

Digital advertisment created by Grey, Israel for Delta Lingerie, within the category: Fashion.

Advertising Agency: Grey (ACW), Tel Aviv, Israel
Head of Digital: Dan Eblagon
Creative Director: Tomer Inbar
Senior Digital Copywriter: Daniel Barak
Production: Meital Tzoref, Ofer Klein

Comments (3)

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ankitadv's picture
ankitadv
Activity Score 818

nice ad

DBB's picture
DBB
Activity Score 1216

Clever.

halaby87's picture
halaby87
Activity Score 9840

Nice

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