Advertisement

Inseparable

Agency Network: 
Published/Aired: 
May 2015
Description: 

see the work at https://inseparable.coca-cola.com/?lang=en

An interactive video experience designed to tug at the heartstrings of both mother and child. It celebrates the remarkable, emotional journey of mothers and daughters, and ends with a simple message: “This Mother’s day give mom the gift she wants most. Call her.”

The interactive video focuses on the unbreakable bond between mother and child, and takes viewers through the ever-changing, loving, and sometimes tumultuous relationship between mothers and daughters. During the video, viewers can toggle between the perspectives of mother, daughter and grandson allowing them to see through the eyes of each character. Upon finishing the Mother’s Day video, viewers in the U.S. and Puerto Rico are prompted to surprise their mother with a free, 3-minute phone call to anywhere in the world.

Digital advertisment created by David, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: DAVID, USA

Comments (2)

Log in or register to post comments

Highest Rated

@minas_mars's picture
@minas_mars
Activity Score 1726

It lost me when it started adding more point of views. They could have created something very intimate and personal by telling a mother's and daughter's unique story but instead they created something boring.

I'm gonna try say something positive

kleenex's picture
kleenex
Activity Score 49058

Cool concept.

@minas_mars's picture
@minas_mars
Activity Score 1726

It lost me when it started adding more point of views. They could have created something very intimate and personal by telling a mother's and daughter's unique story but instead they created something boring.

I'm gonna try say something positive

Advertisement