Happiness Truck

Agency Network: 
February 2011

A Coca-Cola delivery truck is converted into a happiness machine on wheels delivering "doses" of happiness in the streets of Rio De Janeiro, Brazil. Where will happiness strike next?

Related Facebook app here

Digital advertisment created by Definition 6, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Definition 6, USA

Comments (16)

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mrakamu's picture
Activity Score 914

Thumbs Up!

CrackerJackFlash's picture
Activity Score 19599

A nice extension from the campus stunt.

Shadow Ops's picture
Shadow Ops
Activity Score 148

Which just won Best of Show at local Atlanta Addys...expect it to do very well this year.

Let's keep advertising fun

kleenex's picture
Activity Score 49584

All other Coca-Cola trucks are lame compared to this one. Could this be even better than an ice cream truck???

Mike Z.'s picture
Mike Z.
Activity Score 16

Heart-warming concept, maybe. But does anybody else see how this has the potential to go very wrong in the first few instances? Friendly looking truck luring children to it with the promise of treats?

Boxey's picture
Activity Score 8881

Nope. It lures adults, too.

CuriousPencil's picture
Activity Score 4225

"Free drinks appreciated by thirsty penniless shock" say advertisers.

vasskliss's picture
Activity Score 36

Well said.

EGMONT's picture
Activity Score 124

Let's give this people a little gift. Ehi! It works.

Molecule's picture
Activity Score 435

free stuff rocks!!!

Glut's picture
Activity Score 3935

jajaja that´s right curiousP.

Schizzy's picture
Activity Score 203

Beautifully done. It's nice to see that they did not limit happiness to just a free bottle of Coke.

And it's relatively inexpensive to do, as opposed to spending tens of thousands on commercial and print ads.

khronos's picture
Activity Score 998

i agree with schizzy, yea it does have a bit of a negative vibe to it in the start, but its got HUGE scope to remain in the minds of the people. Well if ur not too presumptous about where the van goes, it works :)

inhendra's picture
Activity Score 15

Is free sampling idea....?? need to learn much abt brand promotion activity....

Wordnerd's picture
Activity Score 6692

people like free stuff? no way

lalmadv's picture
Activity Score 78

Sometimes the esiest thing to do is also the rightest one. That's it.