Get rich quick

Agency Network: 
May 2016

Cif: Get Rich Quick


The idea was simple...a before and after experiment filmed over two days. Cif took an average London home and asked three independent real estate agents to give their honest appraisal of what the home was worth in its current state. The average value was £1,050,000. A professional cleaning team then gave whole house a Cif deep clean from top to bottom. Three further independent estate agents provided their appraisal of what the home was worth. Incredibly, the average value was 21% higher than before the clean the previous day. With a deep Cif clean the team had added £280,000 to the value of the home as the agents valued the property at an average of £1,330,000.

Digital advertisment created by Lowe, United Kingdom for Cif, within the category: House, Garden.

Advertising Agency: MullenLowe, London, UK
Creative Director: Tony Hardcastle
Art Directors / Copywriters: Dave Henderson, Rich Denney
Chief Creative Officer: Dave Henderson
Executive Creative Director: Rich Denney
Creative Director: Tony Hardcastle
Account Team: James Pool
Agency Producers: Vanessa Hunt
Production Company: Make
Director: Isaac Bell
Producer: Fraser Jamieson
Editing House: Make
Editors: Isaac Bell, James Bradley
Post Production / Audio Post Production: Splice

Comments (1)

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kleenex's picture
Activity Score 49532

I say the idea works for the brand.