Write your prayer

Agency Network: 
October 2010

Church visitors are declining every year, and the main audience has become an endangered species. The campaign was all about how to reach people outside the church and to make it relevant again, no matter how much of a believer you are. Surveys show that the swedish people pray, quite a lot actually. That was the insight that led to the solution, the online prayer box. Leave your prayer here, and we will pray for it too. Watch the video about the campaign too.

Digital advertisment created by Forsman & Bodenfors, Sweden for Church of Sweden, within the category: Public Interest, NGO.

Advertising Agency:">Forsman and Bodenfors, Stockholm, Sweden

Comments (5)

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Roger Keynes's picture
Roger Keynes
Activity Score 5498

Good thought.
And that's what it's all about.

The Jobless Writer
Will Think for Salary

Guest's picture

swedish is sexy, I love it

Guest's picture

What has the world come to now, if a church needs to advertise...

Guest's picture

churches are in advertising since the beginning of all.
And their U.S.P. is usually... outstanding.

MJStinson77's picture
Activity Score 601

Nice concept and compelling design. | | wordjones