Description
We created a video contest to revive Chilis Baby Back Ribs Jingle. This was an online initiative that was launched with some banners and a few videos of our own. The contest lived on Chilis Facebook page. Participants won a variety of prizes that included gift cards, a trip to a music festival and cash prizes. Chilis got thousands of new fans in just a few weeks.
This professional campaign titled 'Create your own jingle' was published in United States in January, 2010. It was created for the brand: Chili's, by ad agency: Hill Holliday. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 14 years ago.
Credits
Advertising Agency: Hill Holliday Boston, MA, USA
Creative Directors: Dave Gardiner, Joe Berkley
Copywriter: Daniel Jordan
Art Director: Steven Grskovic
