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the Social Stunt

Agency: 
Published/Aired: 
April 2010

Cause for concern - The Personal videos Campaign

Description: 

TV Cast direct approach to Social media - a personal sketch for each of the 15 top pro bloggers in israel and their readers,

Digital advertisment created by McCann, Israel for Cause for concern, within the category: Media.

Advertising Agency: McCann Erickson Tel Aviv, Israel
Client / product: Matar Productions
Executive Creative Director: Eldad Weinberger
Creative Director: Nir Refuah
Art Director: Oded Semo
Copywriter: Nir Refuah, Danna Blum
Director: Yami Weisler
Producer: Ami Amir

Comments (4)

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Highest Rated

Axl's picture
Axl
Activity Score 266

Too long to watch

raavigeorgian's picture
raavigeorgian
Activity Score 2444

good thinking

Axl's picture
Axl
Activity Score 266

Too long to watch

R U serious's picture
R U serious
Activity Score 416

Interesting. Love the low budget.

Say my name, say my name...

atb2005's picture
atb2005
Activity Score 13557

They didn't have an ad budget, but they had money to use the services of McCann Israel? Or did the agency did this for free?

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