Mother's Day

March 2017

In a climate where trust in UK charities has dropped, this new campaign sets out to directly thank Cancer Research UK’s regular supporters, showing them the impact they have made on people’s lives. This 'survivor generated' campaign features mums that are alive today thanks to pioneering research, which is in part funded by monthly donations like theirs.

Advertising Agency: Atomic, UK
Founding Creative Partner: Guy Bradbury
Creative Director: Matt Gilbert
Senior Art Director: Dave Tokley
Planning Director: Richard Hill
Account Director: Sophie Marshall
Agency Producers: Charlie China, Sarah Browell
Media Company: Mediacom
Editor: James Sheehey
Post-production / Audio post-production: Big Bouy

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