Check it out at: www.thebicyclefactory.ca
The Bicycle Factory is a promotion for Cadbury where they are getting consumers to help them send 5000 Bicycles to Africa. In Africa a bicycle is much more than just a bicycle, it's access to schools, it's an ambulance, it's a way to move greater distances at faster speeds than on foot, and to carry more as well. Every time you enter a cadbury UPC online, it gets turned into a bicycle part. Watch live as your part gets added to a bicycle, plus explore the factory to watch videos and find out more about the initiative.
Digital advertisment created by The Hive, Canada for Cadbury, within the category: Confectionery, Snacks.
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