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Pursuit across Europe (PACE)

Agency: 
Published/Aired: 
May 2007
3142
Description: 

Check out the advergame: http://www.bmw-pace.com/pace/

BMW starts a race. P.A.C.E, the “Pursuit across Europe” is an exciting mixture of action and adventure, where users can explore new BMW technology like brake energy regeneration or electric power steering. The race takes place between Lisbon and Prague. Highlights are the hightech flash engine and the fascinating look, realized in cooperation with Interone Worldwide Hamburg and Dirk Hoffmann, a known artist from Hamburg.

Digital advertisment created by Interone, Germany for BMW, within the category: Automotive.

Comments (3)

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Highest Rated

ivan's picture
ivan

Even if you register you can only play up to Paris. They supposed to email when the next part of the trip is ready.

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

Pretty good.

It draws you in and you play until you have to register, then you log off.

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It's only an ad.

ivan's picture
ivan

Even if you register you can only play up to Paris. They supposed to email when the next part of the trip is ready.

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

cool...

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