You may remember the ad I posted a couple of weeks ago announcing the closing down of award-winning Toronto advertising agency GJP and their Closing Down Liquidation Fire Sale. The sale took place last week, with $8500 being raised for charity, along with a closing party. Halfway through the closing party an announcement was made – GJP was being reinvented as Blammo Worldwide. The closing party then turned into an opening party. The closing and sale garnered a lot of national and international media attention. GJP co-founder and Chairman Alan Gee received phone calls from as far away as China on the closure. Everyone at the agency remained tight-lipped on the stunt until the reveal at the closing party.
Digital advertisment created by Blammo, Canada for Blammo, within the category: Agency Self-Promo.
Chief Creative Officer: Andrew Simon
Copywriters: Rich Cooper, Andrew Simon
Producer: Gord Cathmoir
Talent: Alan Gee
Director: Shawn Zeytinoglu
Production Company: Radke Films, Toronto
Executive Producers: Scott Mackenzie, Scott Smith
Producer / Production Manager: Dennis Beier
Editorial Company: Rooster, Toronto
Editor: Jason Grebski
Case Study: The Story Behind Wrigley's "The Story of Sarah & Juan"Read More
Inside Sesame Workshop’s Global Effort To Make Childhood A Right, Not a PrivilegeRead More
Without Commercials, There’d Be No Muppets: How Jim Henson Used Ads As A Creative LaboratoryRead More
WeTransfer Studios x The Clio Awards: Dream WorkplaceRead More