This interactive social video was made to attract attention of people in Russia to the problem of sick adults. 90% of the charity foundations in Russia only help children.
Digital advertisment created by Out of The Box, Russia for Big-people.org, within the category: Public Interest, NGO.
Creative Director: Pavel Mordyukov
Art Director: Alla Eliseeva
Copywriter: Liza Shelegova
Agency Production: Anna Kostyaeva
Production Company: Trehmer PRO
Director: Rafael Lopez Saubidet
Music: Arsen Stepanyan
DOP: Vlad Opelyants
Art Director: Ognjen Knezi
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