ADVERTISING

BAWX

An empty box full of possibilities

Agencies: TDA_Boulder Barton F. Graf

Description

URL: http://www.giftbawx.com
Consumerism is a bit out of control these days. Kids would much rather spend time with their friends and parents and a Bawx, than the latest technology. Ok, that is a complete lie, but maybe if they did have a Bawx they would spend more time with people, and a bit less time with pixels.
In a charity fundraising effort, independent advertising agencies Barton F. Graf 9000 and TDA_Boulder partnered to form online, non-profit business Bawx. Bawx’s sole product is a big, plain, heavy-duty, 2-foot cubed, 100% recycled—empty—cardboard box. It is partly a toy (the website claims it can be a kid’s submarine, foreign planet, robot, recording studio, mansion), and it is partly a bit of anti-consumerism/high-tech-gadgetry propaganda. Batteries are not required. Imagination is. All costs will be born by the two founding agencies. All proceeds, 100%, will go to children’s charities Blue Sky Bridge, Boulder, (focused on child abuse) and the Charley Davidson Leukemia Fund, Boston.

This professional campaign titled 'An empty box full of possibilities' was published in United States in December, 2013. It was created for the brand: BAWX, by ad agencies: Barton F. Graf and TDA_Boulder. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 10 years ago.

Credits

Advertising Agencies: TDA_Boulder, Boulder, USA / Barton F. Graf 9000, New York, USA
Art Director: Barrett Brynestad
Copywriters: Gerry Graf, Jonathan Schoenberg
Producer: Tim Kelly
Digital lead: Gene Paek
Developer: Relentless Technology

Wheels for lives

ADVERTISING

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