May 2009

These ads were sent to office workers via email. The Subject read, “Find the Hidden Message”. Attached was the ad, the headline read“ Step away from the computer”. Completing this action would reveal the “hidden” message.

Digital advertisment created by Saatchi & Saatchi, Trinidad and Tobago for Asa Wright, within the category: Public Interest, NGO.

Step away from the computer : Sight-see the Fauna

Advertising Agency: Lonsdale Saatchi & Saatchi, Trinidad & Tobago
Creative Director: Jon Slater
Art Director / Copywriter: Christopher Guinness
Illustrator: Leizelle Guinness

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