Agency Network: 
March 2013

Amnesty International USA asked BMF Melbourne to create a 'Twignature' campaign to help put pressure on President Barack Obama to sign a robust Arms Trade Treaty at the UN conference which commenced in New York yesterday. The US government faces strong opposition from the NRA, and Amnesty are looking to spend the two weeks of the conference applying continued pressure on Obama to stand up and sign a strong arms treaty despite domestic political opposition.


Digital advertisment created by BMF, Australia for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: BMF Melbourne, Australia
Managing Partner: Ricci Meldrum
Executive Creative Director: David Klein
Art Director: Chris Andrews
Copywriter: Callum Fitzhardinge
Planning: Nicole Rulka
Digital Project Manager: Josh Partijo
Technical Director: Mark Ellis
Interactive Director: Simon Murray
Developer: Chris Lo
Client Director: Naomi Gorringe
Account Executive: Seb Neylan

Comments (1)

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MindDrift's picture
Activity Score 1170

What has Amnesty International achieved so far? All they do is protest.