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Agency: 
Published/Aired: 
March 2009
2402
Description: 

Experience it interactively: http://tribalddb.hu/works/amnesty/index.html

A well-known tagline of Amnesty International was used, and an interactive function was added to dramatize what AI stands for. The idea of this intro-teaser is to look like a video, and to surprise the user to interact with it. Users expecting a video got something more.

Digital advertisment created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Tribal DDB Budapest, Hungary
Creative Director: Dezső Nagy
Creative Consultant / Copywriter: Gábor Spielmann
Art Director: Balázs Jekler
Art Director Flash: Dávid Bárdos
Photographer: Rene Mansi
Account Directors: Christoph Hille, André Musalf
Account Manager: Eszter Nagy

Comments (19)

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alexander_bickov's picture
alexander_bickov
Activity Score 3279

Beautiful interaction of message with user

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Great idea!

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hagemony's picture
hagemony
Activity Score 335

thumb. no doubt!

slowrider's picture
slowrider
Activity Score 648

great

one should not take life so seriously - as one will not come out of it alive.

tirthomitro's picture
tirthomitro
Activity Score 2758

this is awesome

they showed me a picture & i laughed
dignity has never been photographed

shwet's picture
shwet
Activity Score 103

min blowing

shweta

Guest's picture
Guest

Great!!

Guest's picture
Guest

this is super great!:D didn't look like an ad at all! great job DDB!:)

Guest's picture
Guest

Awesome... great idea...

Goblin's picture
Goblin
Activity Score 412

I love this!

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Cheers.

janed's picture
janed
Activity Score 98

simply awesome!!!

Guest's picture
Guest

Four thumb !

Guest's picture
Guest

wow

Guest's picture
Guest

it's AWSOME!!!

nggakbanget's picture
nggakbanget
Activity Score 38

It's AWESOME!

K.I.D_PUNK's picture
K.I.D_PUNK
Activity Score 151

GOOD..

Wordnerd's picture
Wordnerd
Activity Score 6692

yes, thank you!

raavigeorgian's picture
raavigeorgian
Activity Score 2444

brilliant ideas don't need any copy

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