Description
To gain attention of new people to closed community of Airsoft players we focused on Counter-Strike fans. We used the possibility to make own tag on wall – virtual guerilla marketing – to create the game in the game.
This professional campaign titled 'Virtual Guerilla Marketing' was published in Ukraine in November, 2012. It was created for the brand: Airsoft Club Militarist, by ad agency: Chaknoris. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 11 years ago.
Credits
Advertising Agency: Chaknoris, Kyiv, Ukraine
Creative Director: Nazar Didenko
Art Director: Tom Cook
Copywriter: Tim Gromov
Designer: Yar Mischuk
