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Putting favelas on the map

Agency Network: 
Published/Aired: 
December 2013

AfroReggae - Ta no mapa! - Putting favelas on the map

Description: 

Digital advertisment created by JWT, Brazil for AfroReggae, within the category: Public Interest, NGO.

Chief Creative Officer: Ricardo John
Chief Integration Officer: Mauro Cavalletti
Head Of Planning: Fernand Alphen
Head Of Art: Fabio Simões
Copywriters: Paulo Amaral, Sleyman Khodor, Helio Marques
Art Directors: Vitor Veras, Lucas Reis, Henry Kage, Fernanda Sousa
Production Director: Marcia Lacaze
Producer: Paula Ferrari
Photography: Regis Fernandez
Production Company: Nitro B
Director: Gabriel Gemenez
Audio: S De Samba
Voiceover: Simoninha
Media: Maira Toledo, Elaine Endo
Project Manager: Hesli Carvalho
Digital Producer: Rodrigo Alberini
User Experience: Mayra Sasso, Carolina Tod
Other Advertising Agencys: Maplink, Fillet, Digibase

Comments (3)

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Mr. The Bear's picture
Mr. The Bear
Activity Score 243

great idea

Bear It

kleenex's picture
kleenex
Activity Score 49042

nice looking video.

TwinBuilder's picture
TwinBuilder
Activity Score 64

http://www.stockholmchallenge.org/project/2010/wikimapa-rede-jovem-pro... (the same project dated on 2009)
http://www.youtube.com/watch?v=XDwdp3WC634 (Google Creative Sandbox - January 2013)

And these slums were already in Google Maps and Bing Maps way before AfroReggae put then in this hotsite.
The videocase is great, but not says the true.

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