Description
AAMI, Australia's leading insurance company, knew young drivers were the most at-risk. However, the way they learn to drive hasn’t changed in 50 years: pen, paper and an old-fashioned log book. AAMI worked with young drivers to digitally overhaul their learning program and develop AAMI SmartPlates – a real-time driving tracker and coach that allows Learners to track every detail of every drive and pinpoint skills that need practicing. Driving data is then analyzed and individual driving lessons are tailored and shared with parents to reduce the risk of fatal accidents caused by inexperience.
This professional campaign titled 'Smartplates' was published in Australia in June, 2017. It was created for the brand: AAMI, by ad agency: Ogilvy. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: Ogilvy Melbourne, Australia
Executive Creative Director: David Ponce de Leon
Senior Art Director: Karsten Jurkschat
Senior Copywriter: Alex Little
Chief Executive Officer: David Fox
Head of Strategy: Gavin McMillan
Managing Partner: Michael McEwan
Group Account Directors: Belinda Danks-Woodley, Sarah Bailey
Account Director: Belinda Bassingthwaighte
Account Manager: Jessica McColl
National Head of Digital: Jason Davey
Head of Digital: Alistair Bruyns
Technical Directors: Josh Bondy, Tim Chapman
Senior Digital Project Manager: Alex McNeilly
UX Director: Gina Hughes
Digital Art Director: Mark Tompkins
Senior Digital Designer / UX Designer: Rani Shabtai
Senior Designer: Jesse Steinfort
PR: Ogilvy PR
Associate Director: Kate Aurel-Smith
Senior Account Director: Bronte Tarn-Weir
Account Manager: Sonia Heng
Account Executive: April Gore
